For Lezzet Hikayeleri, a sub-brand of Agrotermal, I designed a dynamic website that aligns with the brand’s identity. Starting with UX research, I managed the project through a tailored UI design process that reflected the core values of the brand. I developed a sub-brand identity consistent with Agrotermal's overall brand, carefully crafting key elements to maintain brand recognition. Throughout this process, I leveraged my expertise in prototyping, creating interactive and high-fidelity prototypes to ensure the design’s functionality and user flow were optimized before development. To enhance user engagement, I implemented motion design techniques, creating a dynamic landing page that effectively communicates the brand's story.